MyDataWork POV — Fivetran's decision to handle data normalization within their VPC is a savvy move that cuts through the noise of bloated compute costs. By centralizing this process, they're redefining what efficiency means in the data stack. It's a pragmatic shift that prioritizes cost savings without sacrificing performance. Yet, the real intrigue lies in how this might recalibrate the balance of power between data engineers and their cloud providers.