MyDataWork POV — The Everyday Essentials team's approach to building a recommendation system on AWS is a masterclass in leveraging the cloud's modular strengths. By starting with a batch-first architecture and evolving to real-time capabilities, they demonstrate how to effectively scale personalization without getting locked into a single vendor's vision. The use of Amazon MemoryDB for real-time updates is particularly smart, demonstrating that agility in data work involves both speed and the thoughtful integration of the right tools at the right time.