MyDataWork POV — For telecom operators juggling profitability and customer satisfaction, Circles’ application of OpenAI's Codex is worth watching. The 22% ARPU boost is a shot in the arm for revenue-focused teams, but the 9% churn reduction is the real headline here. It suggests these AI-driven experiences are more than surface-level tweaks. However, if your telecom needs lean heavily on legacy systems, this might be a shiny object that's out of reach — not a criticism, just a reality of the tech gap.