MyDataWork POV — Target's embrace of Spanner Graph to cut database maintenance by half sounds like a win, but there's a lurking concern. By focusing heavily on semantic relationships and guest intent, there's a risk of over-personalization. This could lead to a narrow shopping experience where customers are nudged into echo chambers of past preferences. Instead of broadening horizons, Target might inadvertently shrink them, limiting discovery to what algorithms deem relevant. The promise of personalization must be balanced with genuine exploration.