MyDataWork POV — Malachyte's promise to tackle retail's cold-start problem with AI seems appealing, but there's a lurking concern. The reliance on real-time AI for personalization assumes a level of data richness that many retailers simply don't have. Without a substantial user history, these systems risk delivering irrelevant recommendations, which could frustrate customers rather than engage them. The gap between AI's potential and its practical limitations in data-scarce environments is a critical risk that Malachyte must navigate carefully.