MyDataWork POV — Rob Collie's Fair Game venture is a compelling case study for those entrenched in the analytics world. By leveraging custom AI to revamp his own company, Collie shows a path for data professionals who are ready to rethink their operational models. However, if you're in a sector where traditional methods still yield results, this might not be your immediate concern. The real intrigue lies in how custom AI can reshape internal workflows along with the final product.