← This weekVendor newsData engineering & the warehouse/lakehouseSeismicHighspotThe merger between Seismic and Highspot, two leading revenue enablement platforms, has been finalized. The new entity aims to redefine itself as a go-to-market performance company, emphasizing revenue execution over traditional enablement. With a substantial investment in R&D, the company serves a large customer base and aims to set new standards in the industry.
MyDataWork POV — For sales teams already navigating a sea of tools, the Seismic-Highspot merger is both a beacon and a burden. The promise of a unified GTM performance platform is tantalizing, but the real win lies in execution. With $100 million in R&D, the potential for innovation is immense, yet it demands attention from teams ready to adapt and evolve. Those content with current workflows might find the transition unnecessary, but for others, it's a chance to leap ahead.
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