MyDataWork POV — Retailers stepping into this new AI phase are onto something vital: a control plane for context. Understanding data in situ is essential for AI to deliver real value. The focus on governance here is refreshing because it acknowledges that AI isn't a standalone magic trick. It's a series of interconnected moves, each needing its own oversight. This approach could finally give data work the durable framework it’s been missing, aligning AI efforts with actual business needs.