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Case studyData engineering & the warehouse/lakehouseAWS
AWS Big Data Blog · Read source ↗

Sony LIV has developed a real-time streaming analytics solution using AWS technologies, including Amazon Kinesis Data Streams, Amazon EMR, and Apache Iceberg. This system is designed to enhance audience engagement by providing immediate insights into streaming behavior and performance.

MyDataWork POV — For streaming platforms grappling with fluctuating viewer demands and content delivery challenges, Sony LIV's use of AWS for real-time analytics is a strategic win. However, if you're in a domain where real-time isn't a necessity, this might be overkill. The integration of Amazon Kinesis, EMR, and Apache Iceberg is powerful but requires a commitment to AWS's ecosystem — not all enterprises will be ready for that level of dependence.
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