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AnalysisAgentic AI, MCP & the context layer
Forrester Blogs · Read source ↗

Agentic Commerce suggests that product data should evolve from static filters to dynamic, question-driven insights. The analogy compares traditional real estate listing details to the deeper inquiries potential buyers have about a property's suitability.

MyDataWork POV — The notion that product data should shift from static filters to dynamic, question-driven insights sounds appealing, but it overlooks a critical gap: the infrastructure needed to support such a transformation. While the analogy with real estate listings is clever, it glosses over the complexity of integrating contextual queries into existing e-commerce systems. Without a clear path to implementation, this remains more of a conceptual leap than a practical step forward. The promise is intriguing, but the execution is far from proven.
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