MyDataWork POV — The ASOS breach highlights that data security is a fundamental pillar of trust and operational integrity, rather than merely a checkbox on an IT checklist. When companies sideline security in favor of expedience, they gamble with their customers' trust and their own reputations. This incident should prompt organizations to prioritize security practices as a core business strategy rather than treating them as an afterthought. It's time for security to move from the shadows to the spotlight in corporate priorities.