MyDataWork POV — Meta's move to integrate its ads MCP server with Databricks is a smart play for enterprise advertisers looking to harness their customer intelligence in real-time. By embedding this capability directly into Databricks, advertisers can now seamlessly transition from data insight to actionable campaign strategies. This involves creating a fluid connection between data analysis and marketing execution, rather than merely adding another tool. The real win here is the potential for advertisers to react faster and more precisely to market dynamics, leveraging their existing data infrastructure.