MyDataWork POV — For large enterprises like John Paul, this approach makes sense—scaling personalization with agentic analytics without needing a small army of consultants is a win. But smaller operations might not see the same return on investment. The infrastructure to support such diverse applications isn't trivial, and the benefits might not justify the cost unless you're managing something as complex as a global concierge network. It's a solution tailored for those with the scale to leverage its full potential.